FreshBooks uses customer testimonials on the homepage to tell real-world stories of why to use the product.The copy used in the calls-to-action "Get Started for Free" is very compelling.There's great use of contrast and positioning with the primary calls-to-action - it's clear what the company wants you to convert on when you arrive.If you choose to do the latter, you need to make it easy to scroll and read - and that's exactly what this site does. There is much debate on whether short or long homepages work better. Now, get ready to learn about excellent homepage design through the following 23 real-life examples. As such, these homepages effectively use layout, CTA placement, whitespace, colors, fonts, and other supporting elements.
The design is effective.Ī well-designed page is important to building trust, communicating value, and navigating visitors to the next step. Some homepages also change from A/B testing or dynamic content. Some of them are constantly changing to reflect the needs, problems, and questions of their visitors.
More importantly, CTAs turn your homepage into a sales or lead-generation engine, and not just brochure-wear. CTAs tell them what to do next so they don't get overwhelmed or lost. Remember, the goal of the homepage is to compel visitors to dig deeper into your website and move them further down the funnel. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More." The design includes calls-to-action (CTAs).Įvery homepage listed here effectively uses primary and secondary calls-to-action to direct visitors to the next logical step. Many are also mobile-optimized, which is an incredibly important must-have in today's mobile world. The design is optimized for multiple devices.Īll the homepages listed here are highly usable, meaning they are easy to navigate and there aren't "flashy" objects that get in the way of browsing, such as flash banners, animations, pop-ups, or overly-complicated and unnecessary elements. The homepage is the best place to nail your value proposition so that prospects choose to stay on your website and not navigate to your competitors'. When a visitor arrives on your homepage, it needs to compel them to stick around. The design communicates a compelling value proposition.
The best homepages avoid "corporate gobbledygook," and eliminate the fluff. The design resonates with the target audience.Ī homepage needs to be narrowly focused - speaking to the right people in their language. Steven Krugg sums it up best in his best-selling book, Don't Make Me Think: If visitors can't identify what it is you do within seconds, they won't stick around long. If you're a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the "right place." The design clearly answers "Who I am," "What I do," and/or "What can you (the visitor) do here."
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